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Posts Tagged ‘Social Media Marketing’
Taking my own advice, this is my once a week minimum blog posting. I often post 3x/wk on Facebook, less often on Twitter, but I’m not always regular with this blog site.
The question most asked by my clients is “How often should I post?” My answer is invariably “As often as you have something to show or say – as long as it’s a short time between postings.”
Don’t let a month go by, or why bother! Here’s what others are saying.
David Verchere writes “Social Media Examiner Research shows you should post once a day.”
The data shows that in most cases posting every day generated the best results. This data applies to blog posts but there are no reason that social media posts wouldn’t follow similar rules. Obviously this assumes that you are posting content that people want to read.
What happens if you post more than once a day? You’ll get a 15% increase in traffic for what amount to a 100% increase in effort. It’s not clear that the extra work makes the increase in traffic worthwhile.
When you share less than once a week you get the same results as when you don’t post at all.
So the takeaway here is that if you’re not going to post at least a few times a week then you might as well not bother to post at all.
How often do you post? No time? Hire a copy writer! Peacock Tourism Marketing does this best.
Social Media Help is Available for Tourism Operators and Niche Marketers
Study Shows Time Pays With Social Media Marketing
<2010 Social Media Marketing Industry Report, authored by Michael Stelzner.>
Does your own experience match up with the results of this study? Make no mistake about it: a true investment of time and resources is necessary to see significant social media marketing success.
* 12.5% of marketers spend more than 20 hours each week on social media.
* The time spent on social sites is not as important as the actual results. What we really should be looking at is what kind of results are you getting for that 1 hour, 4 hours, even 12 hours per week.
* Increased traffic, lead generation and happy, connected customers all are factors in deciding which social media strategies are working best for your business.
* Where we’re seeing the outsourcing trend is in the larger organizations. According to the report, “the larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of mid-sized businesses are currently outsourcing, compared to only 10.6% of sole proprietors.” Like many marketing trends, what starts with the “big guys” tends to make its way to the smaller businesses—therefore, we may be seeing more outsourcing overall in the coming year.