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Posts Tagged ‘growth plan’
Gay Marketing Exercise Shoes
1. Learn to SUCCEED on the social networks – Linked In, Facebook Fan Page, You Tube, Twitter
Make this your top marketing activity and your #1 source of new bookings.
2. Blog for new business – Blog software is free and easy to use, and you can invite guest bloggers to get you in front of even more followers.
Build photo and video albums, especially with gay and lesbian images, and do frequent postings about fun things related to life at your accommodation or the interesting guests you’ve had on tour.
3. Seek hospitality training for events and hotels – Going the extra step so staff make gay and lesbian visitors feel comfortable.
4. Set up a profile and monitor your reviews –
Use Pink Choice, Trip Advisor, Out Advisor and GayCities.
5. Fine tune your keywords and labels –
Critical for improving your web positioning in search results.
6. Review Case Study 1: USA – NYC Hotel Twitter Specials
7. Review Case Study 2: GER –My Germany branding via social media
8. Review Case Study 3 : AUS- Very Gay Very Gold Coast
9. Use Google Analytics – Free and easy yet often overlooked.
10. Hire a Consultant – Get started on the right foot with expert help.
Sep 03, 2009 – by John Jantsch of Duct Tape Marketing
Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map or GPS device.
A marketing plan is commonly accepted as standard fare, but still, few businesses operate from any semblance of one. In my experience it’s not because they don’t think they need one, it’s because they’ve either never gotten around to creating one, or worse, they’ve created a marketing plan only to check it off the list and shove it in the bottom of drawer somewhere.
John says, “I’ve worked with many small businesses, created many marketing plans, and I can tell you that …marketing plans are essential mind and stress freeing tools, and you can and should lean very heavily on yours – if you can avoid these 7 marketing planning pitfalls.”
Birds of a Feather
Here’s Ms Peacock’s take on this.
After reading John’s article in full for the 7 pitfalls to avoid, I hope you’ll join me in taking the marketing plan out of the bottom drawer. I refreshed mine this morning and was immediately motivated to post this item to tell you my #1 pet peeve: consulting clients who don’t activate their plans or fail to correct their course weeks after their initiatives.
“If you don’t hold every initiative accountable you can’t make your plans work – it’s also a great way to waste a lot of money. Failure to monitor, analyze, and measure marketing actions is the single greatest factor holding businesses back,” says John.
Editor’s Note: John Jantsch is a marketing and digital technology coach and author of Marketing Plan Pro powered by Duct Tape Marketing – the world’s #1 selling marketing planning software.
