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Posts Tagged ‘gay travel target marketing’
The Birds-of-a-Feather team at Peacock Tourism is relied upon by operators and suppliers of lodging, attractions, tours and travel services for online marketing services and target communications to gay and lesbian travelers.
We are experts at uncovering what drives gay travelers to choose where they go on holidays – and at building integrated marketing programs to attract them to your destination or property by using the internet, social networks, gay media and direct marketing.
The principals have nearly 30 years’ experience in gay tourism and travel technology; one is a founder and the other is an ambassador of the International Gay and Lesbian Travel Association. Along with its affiliates, they represent clients in Australia, New Zealand, the South Pacific, United States and Canada .
Gay Marketing Exercise Shoes
1. Learn to SUCCEED on the social networks – Linked In, Facebook Fan Page, You Tube, Twitter
Make this your top marketing activity and your #1 source of new bookings.
2. Blog for new business – Blog software is free and easy to use, and you can invite guest bloggers to get you in front of even more followers.
Build photo and video albums, especially with gay and lesbian images, and do frequent postings about fun things related to life at your accommodation or the interesting guests you’ve had on tour.
3. Seek hospitality training for events and hotels – Going the extra step so staff make gay and lesbian visitors feel comfortable.
4. Set up a profile and monitor your reviews –
Use Pink Choice, Trip Advisor, Out Advisor and GayCities.
5. Fine tune your keywords and labels –
Critical for improving your web positioning in search results.
6. Review Case Study 1: USA – NYC Hotel Twitter Specials
7. Review Case Study 2: GER –My Germany branding via social media
8. Review Case Study 3 : AUS- Very Gay Very Gold Coast
9. Use Google Analytics – Free and easy yet often overlooked.
10. Hire a Consultant – Get started on the right foot with expert help.
Gay and lesbian escapes in Queensland
Two entities at the top and bottom end of the state of Queensland have asked for gay tourism marketing assistance.
One is a new region in terms of attracting gay and lesbian visitors, and one is a long-established destination that is under new management.
There are several ways Peacock Tourism Marketing, and also its sister company Rainbow Tourism Intl., can help Gold Coast Tourism and Turtle Cove Resort. The online options include use of social media and video marketing, and these operators will be invited to a seminar by the leading expert in this area who will be visiting from the US in Feb. 2010.
Interview with RJ Neel, President of RJ Neel & Associates, NYC
Talking about the importance of using social media networking
and video marketing solutions to grow your business.
RJ Neel, serial entrepreneur
September 2009.
RJ, we’ve discussed many times that the world isn’t interested in blah, boring or the ordinary. Because of your tremendous body of knowledge about new media, I have a few questions and curiosities. Help!
Q. How does our small company keep our blog topical, the site interactive, feed a Facebook fan page, and build a following on Twitter? Do we need a full-time social media dork like Ellen uses to tweet live during her show?
Thanks for your reply. Emma Enterprises, NYC
(Stay tuned for RJ’s video reply.)
– Dee Farrell, Chief Peacock, blogs at Peacock Tourism Marketing, with a focus on marketing communications tactics for tourism operators who OUT reach to lesbian and gay travelers.
