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Posts Tagged ‘Gay Travel Marketing’
The Birds-of-a-Feather team at Peacock Tourism is relied upon by operators and suppliers of lodging, attractions, tours and travel services for online marketing services and target communications to gay and lesbian travelers.
We are experts at uncovering what drives gay travelers to choose where they go on holidays – and at building integrated marketing programs to attract them to your destination or property by using the internet, social networks, gay media and direct marketing.
The principals have nearly 30 years’ experience in gay tourism and travel technology; one is a founder and the other is an ambassador of the International Gay and Lesbian Travel Association. Along with its affiliates, they represent clients in Australia, New Zealand, the South Pacific, United States and Canada .
The Gay Market in Tourism
By Matt Skallerud, former IGLTA President and founder of Pink Banana Media
As the lesbian and gay travel market has grown and developed over the past 30 years, it’s been the travel industry which has embraced and been at the forefront in marketing to the gay and lesbian community.
The world of gay and lesbian travel is maturing, and now there are companies dedicated exclusively to gay tourism marketing and business associations solely for this segment of the industry.
- On the Business-to-Business (B2B) front, the first and foremost of these is the International Gay & Lesbian Travel Association (IGLTA), one of the largest and oldest gay business associations worldwide. With conventions and symposiums held each year throughout the world, IGLTA is one of the finest representations of a truly global trade association that mirrors the growth of the gay community worldwide.
- On the marketing front, my company Pink Banana Media and IGLTA cofounder Dee Farrell’s company (Peacock Tourism Marketing) have emerged to specifically help travel agencies, tourism bureaus, tour operators and resorts better reach and serve gay and lesbian travellers.
How to Reach the Gay Traveller
The travel industry is catering to gay and lesbian travelers more than ever. Still, it takes more than flying a rainbow flag to attract these travelers — and their dollars. And in today’s digital age, it takes more than advertising to get the attention of savvy surfers. If you’re brand/message is not yet interacting with these consumers/travelers, you better catch up!
Blogging is tool to engage people
Gay Marketing Exercise Shoes
1. Learn to SUCCEED on the social networks – Linked In, Facebook Fan Page, You Tube, Twitter
Make this your top marketing activity and your #1 source of new bookings.
2. Blog for new business – Blog software is free and easy to use, and you can invite guest bloggers to get you in front of even more followers.
Build photo and video albums, especially with gay and lesbian images, and do frequent postings about fun things related to life at your accommodation or the interesting guests you’ve had on tour.
3. Seek hospitality training for events and hotels – Going the extra step so staff make gay and lesbian visitors feel comfortable.
4. Set up a profile and monitor your reviews –
Use Pink Choice, Trip Advisor, Out Advisor and GayCities.
5. Fine tune your keywords and labels –
Critical for improving your web positioning in search results.
6. Review Case Study 1: USA – NYC Hotel Twitter Specials
7. Review Case Study 2: GER –My Germany branding via social media
8. Review Case Study 3 : AUS- Very Gay Very Gold Coast
9. Use Google Analytics – Free and easy yet often overlooked.
10. Hire a Consultant – Get started on the right foot with expert help.
If you want to know if your branding is working with discerning gay and lesbian travelers -
better join our gym!
Grand Opening Special: Stimulus rate for audit of your plan
Keeping your marketing messages clear and inviting is an ongoing regimen – and we can help you get on track with this specialized niche.
Our North American sales and marketing division, Peacock Tourism Marketing, is a workout gym specialising in gay tourism strategies and tactics that work.
Peacock’s Birds of a Feather team can:
- help clients discover their story so they can create love affairs with their customers.
- create a brand which equals USP(Unique Selling Point)…what you have to offer your prospective visitors.
=== If your story is that you are a gay welcoming accommodation, limo service, tour guide, or destination bureau, how do you convey that message?
=== When the visitors that love you rave about you — what do they say?
=== If you think you know the answer….do your employees? Do they tell the same story and make gay and lesbian travelers feel comfortable?
GLBT Marketing Workout by Gay Comfort Trainer
Contact Dee Farrell today to set up a workout schedule after auditing your site and marketing plan.
