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The Birds-of-a-Feather team at Peacock Tourism is relied upon by operators and suppliers of lodging, attractions, tours and travel services for online marketing services and target communications to gay and lesbian travelers.
We are experts at uncovering what drives gay travelers to choose where they go on holidays – and at building integrated marketing programs to attract them to your destination or property by using the internet, social networks, gay media and direct marketing.
The principals have nearly 30 years’ experience in gay tourism and travel technology; one is a founder and the other is an ambassador of the International Gay and Lesbian Travel Association. Along with its affiliates, they represent clients in Australia, New Zealand, the South Pacific, United States and Canada .
Due to the fast way in which the Internet is evolving, there is now a plethora of digital channels which can be used to hold a dialogue between a brand and a consumer, for example, between your hotel and your future or repeat guests.
“Travel planning is still one of the leading reasons consumers use these channels. If you want gays and lesbians to find your hotel, attraction, event or tour when they are planning their holidays, you better be going digital,” says gay tourism marketing specialist Dee Farrell.
If you need to assess your online marketing strategy in terms of reaching the gay market, hire an expert to fine tune your campaign and then hire a content creator to contribute to the blogs, video channels and Facebook and Twitter accounts you’ve established.”
–Dee@PeacockTourism.com.
Edited from Wikipedia and comments by a Digital Marketing Maven
The Gay Market in Tourism
By Matt Skallerud, former IGLTA President and founder of Pink Banana Media
As the lesbian and gay travel market has grown and developed over the past 30 years, it’s been the travel industry which has embraced and been at the forefront in marketing to the gay and lesbian community.
The world of gay and lesbian travel is maturing, and now there are companies dedicated exclusively to gay tourism marketing and business associations solely for this segment of the industry.
- On the Business-to-Business (B2B) front, the first and foremost of these is the International Gay & Lesbian Travel Association (IGLTA), one of the largest and oldest gay business associations worldwide. With conventions and symposiums held each year throughout the world, IGLTA is one of the finest representations of a truly global trade association that mirrors the growth of the gay community worldwide.
- On the marketing front, my company Pink Banana Media and IGLTA cofounder Dee Farrell’s company (Peacock Tourism Marketing) have emerged to specifically help travel agencies, tourism bureaus, tour operators and resorts better reach and serve gay and lesbian travellers.
How to Reach the Gay Traveller
The travel industry is catering to gay and lesbian travelers more than ever. Still, it takes more than flying a rainbow flag to attract these travelers — and their dollars. And in today’s digital age, it takes more than advertising to get the attention of savvy surfers. If you’re brand/message is not yet interacting with these consumers/travelers, you better catch up!
Blogging is tool to engage people
