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Archive for the ‘Tourism Marketing’ Category
Utilizing Facebook, Twitter, Blogs, Photos and Video to Market a Destination to Locals and Gay & Lesbian Visitors By Matt Skallerud, Pink Banana Media
Traditionally, destination marketing has been divided into two distinct market groups – travelers coming INTO a destination and locals (or natives) already LIVING IN a destination. With the continued shift of online marketing to social media and Web 2.0, the distinction between these two groups is becoming blurred.
Traditionally, when targeting a consumer using banner ads or direct e-mail, a destination worked with specific media either targeting the inbound gay traveler or the person living in that city or region. The two media were very different, and yet crossover existed even then in the form of local event listings, restaurant specials and bar and club updates, all of interest to both locals and travelers alike.
Today, when promoting a destination on Facebook, a blog, Twitter, Flickr and YouTube, that crossover works to a destination marketer’s advantage, as a more single and unified message can be delivered that appeals to both markets. This advantage makes it even easier to work with a wider variety of local and travel media from which to share content with and partner with for an even more comprehensive and stronger destination marketing campaign targeting the gay and lesbian traveller and local community.
Colleagues through IGLTA
Matt, Mr. Pink Banana, and Dee, Chief Bird at Peacock Tourism, met through their work with the International Gay and Lesbian Travel Association (IGLTA.org). They are collaborating on bringing a how-to seminar to Australia so Rainbow Tourism Accredited and IGLTA operators can learn how to implement savvy digital marketing to their target campaigns.
The workshops will be held in Sydney and the Gold Coast in 2010. ”Take our strategy outline, modify to best suit your destination’s unique needs, and adopt social network marketing as one of your top growth areas for marketing in the next decade. You’ll be pleasantly surprised with the results!”
So preach Dee & Matt in conjunction with Mark at Rainbow Tourism.com, the sponsor of the operator workshops.
Gay Marketing Exercise Shoes
1. Learn to SUCCEED on the social networks – Linked In, Facebook Fan Page, You Tube, Twitter
Make this your top marketing activity and your #1 source of new bookings.
2. Blog for new business – Blog software is free and easy to use, and you can invite guest bloggers to get you in front of even more followers.
Build photo and video albums, especially with gay and lesbian images, and do frequent postings about fun things related to life at your accommodation or the interesting guests you’ve had on tour.
3. Seek hospitality training for events and hotels – Going the extra step so staff make gay and lesbian visitors feel comfortable.
4. Set up a profile and monitor your reviews –
Use Pink Choice, Trip Advisor, Out Advisor and GayCities.
5. Fine tune your keywords and labels –
Critical for improving your web positioning in search results.
6. Review Case Study 1: USA – NYC Hotel Twitter Specials
7. Review Case Study 2: GER –My Germany branding via social media
8. Review Case Study 3 : AUS- Very Gay Very Gold Coast
9. Use Google Analytics – Free and easy yet often overlooked.
10. Hire a Consultant – Get started on the right foot with expert help.
Gay and lesbian escapes in Queensland
Two entities at the top and bottom end of the state of Queensland have asked for gay tourism marketing assistance.
One is a new region in terms of attracting gay and lesbian visitors, and one is a long-established destination that is under new management.
There are several ways Peacock Tourism Marketing, and also its sister company Rainbow Tourism Intl., can help Gold Coast Tourism and Turtle Cove Resort. The online options include use of social media and video marketing, and these operators will be invited to a seminar by the leading expert in this area who will be visiting from the US in Feb. 2010.
of the World’s Top Hotels
Today we’ve came up with a new review – this time it’s about the worst websites of hotels that are actually great. It’s hard to tell why they tolerate the designs like these – perhaps because they think they’ve done a good marketing job before and nothing can ever spoil their image.
We’re sure there’s no need explain how wrong that position is. The websites in the list are arranged in direct proportion to how bad the design is and inversely to how famous the hotel is (so the worst website design of the best hotel would be #1 on the list).
–August 17th, 2009 in Reviews
Our mission at Peacock Tourism Marketing is No more Ugly Websites!
If you want to know if your branding is working with discerning gay and lesbian travelers -
better join our gym!
Grand Opening Special: Stimulus rate for audit of your plan
Keeping your marketing messages clear and inviting is an ongoing regimen – and we can help you get on track with this specialized niche.
Our North American sales and marketing division, Peacock Tourism Marketing, is a workout gym specialising in gay tourism strategies and tactics that work.
Peacock’s Birds of a Feather team can:
- help clients discover their story so they can create love affairs with their customers.
- create a brand which equals USP(Unique Selling Point)…what you have to offer your prospective visitors.
=== If your story is that you are a gay welcoming accommodation, limo service, tour guide, or destination bureau, how do you convey that message?
=== When the visitors that love you rave about you — what do they say?
=== If you think you know the answer….do your employees? Do they tell the same story and make gay and lesbian travelers feel comfortable?
GLBT Marketing Workout by Gay Comfort Trainer
Contact Dee Farrell today to set up a workout schedule after auditing your site and marketing plan.