Archive for the ‘Tourism Marketing’ Category
There’s a difference between copywriters and content marketers. The former sell products, the latter sell stories.
At Peacock Tourism Marketing, our birds-of-a-feather team are passionate about creating good online content and integrating it with digital marketing – in order to “sell tourism products.”
With a background as journalists and screenwriters, we are accustomed to telling stories, and stories sell. With experience as advertising and promotional copywriters, too, we’re clearly in the business of sales.
What do you need to connect to your audience? If you’re an accommodation, attraction or adventure tour company with a great product, you definitely need an innovative marketing plan that delivers your story in a way that makes travellers want to book with you today.
Money spent on hiring experienced content marketers – a team that understands tourism products and how to motivate buying consumers – will be a good investment.
-Principal Peacock Dee Farrell offers her two cents worth on selling a story vs selling a product.
Adventuring in Bali slideshow.
Being a tourism marketing consultant can entail a lot of sitting in front of the screen, writing about places one’s never been. Every now and again the opportunity comes for travel blogging from the field.
I’m currently working on branding Vision Adventures Bali as a concierge booking service for visitors – so I’ve been “testing” the product.
Life’s a daring adventure or nothing, said Helen Keller. Although she never visited Indonesia, her spirit of adventure is a mantra for my client, Vision Adventures Bali.
Hope you enjoy the slideshow. Someone has to do it, so why not DeeTouring Dee?
Use these three techniques to get your message out and engage with travellers and travel planners.
1. Showcase your product
Web video is ideal for showing exactly how your hotel or tour works, and why it’s the best on offer at the destination.
Your web video doesn’t have to be fancy. It’s more important to:
Take the time to develop your story
Write a script: don’t wing it
Edit carefully so your video comes in under three minutes
2. Share your reality
Any time you share some of your own reality, your two-dimensional Internet presence becomes more three dimensional, and that makes your company — and its offerings — more appealing to visitors.
Show readers you’re just like them by sharing a little about yourself on Facebook, Twitter, You Tube, your blog, and your email newsletter. You can post photos or short videos that show them the real you, both inside and outside of work.
Keep it light, tie it in with a topic you know your audience is interested in, and turn it around and talk about them the first chance you get.
3. Shatter your stereotypes
If your business is typecast a certain way – eg luxury hotel, spa and conference center – accept it and set the record straight online.
Showing your prospective guests a little personality is an excellent way to make your hotel or tour memorable.
A good example is Vision Villa Resort in Bali that now calls itself Vision Villa Bali, the Center of Adventure, with links to its new concierge desk, Vision Adventures. The stereotyped image of a luxury spa resort built for relaxation has been shattered by the “adventure centre” personality, taking advantage of the adventure playground at the resort’s doorsteps.
About the Author: Pamela Wilson helps small businesses grow with great design and marketing at Big Brand System. Her article has been adapted for tourism operators by Dee Farrell at Peacock Tourism Marketing. Together, we hope your blogs and fan pages will add some personality through your stories.
With more websites on the Web than humans on Earth, you can no longer simply put a website online and sit back waiting for travel consumers to find your business.
If you have tours or beds to fill, online marketing is Job #1- or should be. According to SEO expert Mike Owen (who runs RainbowComm Communications & Marketing in Vancouver, Canada), “Organic Search Engine Optimization should be considered a crucial first step for all business websites.”
How Optimizing Your Website (SEO) Will Benefit You:
Generate long-term traffic growth from the major search engines
Receive relevant, targeted visitors which convert into guest night and tour seats
Grow your brand awareness and name recognition
Spend less compared to other forms of digital marketing
Let’s be honest, who cares if you “rank #1″ for a keyword no-one searches for, or if visitors leave your site as fast as they arrive!
Some additional factors to consider when evaluating your website include:
Sensible and easy-to-use navigation (usability)
A clear purpose, message and Call-To-Action
Original content containing important keyword phrases
What clients like about RainbowComm’s approach is that it is holistic in nature and goes beyond simple keyword ranking. Mike takes into consideration all of the factors which can impact your search engine traffic and conversions. For more information about meta-tags and SEO, contact Peacock Tourism Marketing for a copy of his forthcoming article.