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How Often Should You Post?
Taking my own advice, this is my once a week minimum blog posting. I often post 3x/wk on Facebook, less often on Twitter, but I’m not always regular with this blog site.
The question most asked by my clients is “How often should I post?” My answer is invariably “As often as you have something to show or say – as long as it’s a short time between postings.”
Don’t let a month go by, or why bother! Here’s what others are saying.
David Verchere writes “Social Media Examiner Research shows you should post once a day.”
The data shows that in most cases posting every day generated the best results. This data applies to blog posts but there are no reason that social media posts wouldn’t follow similar rules. Obviously this assumes that you are posting content that people want to read.
What happens if you post more than once a day? You’ll get a 15% increase in traffic for what amount to a 100% increase in effort. It’s not clear that the extra work makes the increase in traffic worthwhile.
When you share less than once a week you get the same results as when you don’t post at all.
So the takeaway here is that if you’re not going to post at least a few times a week then you might as well not bother to post at all.
How often do you post? No time? Hire a copy writer! Peacock Tourism Marketing does this best.
