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Archive for August, 2011
3 Way Magic
Use these three techniques to get your message out and engage with travellers and travel planners.
1. Showcase your product
Web video is ideal for showing exactly how your hotel or tour works, and why it’s the best on offer at the destination.
Your web video doesn’t have to be fancy. It’s more important to:
Take the time to develop your story
Write a script: don’t wing it
Edit carefully so your video comes in under three minutes
2. Share your reality
Any time you share some of your own reality, your two-dimensional Internet presence becomes more three dimensional, and that makes your company — and its offerings — more appealing to visitors.
Show readers you’re just like them by sharing a little about yourself on Facebook, Twitter, You Tube, your blog, and your email newsletter. You can post photos or short videos that show them the real you, both inside and outside of work.
Keep it light, tie it in with a topic you know your audience is interested in, and turn it around and talk about them the first chance you get.
3. Shatter your stereotypes
If your business is typecast a certain way – eg luxury hotel, spa and conference center – accept it and set the record straight online.
Showing your prospective guests a little personality is an excellent way to make your hotel or tour memorable.
A good example is Vision Villa Resort in Bali that now calls itself Vision Villa Bali, the Center of Adventure, with links to its new concierge desk, Vision Adventures. The stereotyped image of a luxury spa resort built for relaxation has been shattered by the “adventure centre” personality, taking advantage of the adventure playground at the resort’s doorsteps.
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About the Author: Pamela Wilson helps small businesses grow with great design and marketing at Big Brand System. Her article has been adapted for tourism operators by Dee Farrell at Peacock Tourism Marketing. Together, we hope your blogs and fan pages will add some personality through your stories.
…it will work wonders for you.
Talking about content management of your website and social media channels. You need magnetic copy and images – clever stuff that will elicit response.
Do you have a fledgling blog, Facebook page or other social media channel? If it’s time to refresh and regroup, consider getting help with the content and all-important photos.
Taking my own advice, this is my once a week minimum blog posting. I often post 3x/wk on Facebook, less often on Twitter, but I’m not always regular with this blog site.
The question most asked by my clients is “How often should I post?” My answer is invariably “As often as you have something to show or say – as long as it’s a short time between postings.”
Don’t let a month go by, or why bother! Here’s what others are saying.
David Verchere writes “Social Media Examiner Research shows you should post once a day.”
The data shows that in most cases posting every day generated the best results. This data applies to blog posts but there are no reason that social media posts wouldn’t follow similar rules. Obviously this assumes that you are posting content that people want to read.
What happens if you post more than once a day? You’ll get a 15% increase in traffic for what amount to a 100% increase in effort. It’s not clear that the extra work makes the increase in traffic worthwhile.
When you share less than once a week you get the same results as when you don’t post at all.
So the takeaway here is that if you’re not going to post at least a few times a week then you might as well not bother to post at all.
How often do you post? No time? Hire a copy writer! Peacock Tourism Marketing does this best.