Peacock Tourism Marketing

The adage “keep it simple” goes a long way with Facebook fan pages and business blogs. Below are ways for new players to maximize their online presence and social networking with minimum resources and a small budget by using the KISS rule.

1 Make time
Try to set aside an hour a day to work on your page, post updates and communicate directly with guests and fans.

2 Start with a small budget
If you do decide to try ads, you’re better off starting out doing small test ads to see what kind of performance you get in a month, and then ramp it up when you figure out which demographics and keywords you want to target.

3 Create a page, not a profile
Start with a personal page and build up your friends list. These folks are the first people you want to invite to become fans of your business page.

4 Have one-on-one conversations
Send a thank you and personalized message right after someone clicks “like” on your page or makes a “comment” on your blog – if they are worthwhile and relevant only.

5 Post cool status updates
Have a goal of one post per day to your page’s wall and one a week on your blog.

Finally, Learn as much as you can. Take notes based on your experiences with social media posting and blogging so you can research answers to your questions later. If you need a coach, ask the birds-of-a-feather at Peacock Tourism Marketing.