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Archive for May, 2011
Do you log into your Google Reader first things in the morning to check for relevant information?
Do you spend at least 10 minutes of your work day checking social media sites like Facebook and Twitter?
These are good marketing practices. If you’re not doing this at least this much, you should to get in the habit. Of course, the challenge is to stick to a schedule for monitoring, but don’t let it consume your whole morning – or longer!
One article written by HubSpot has suggested the following.
3 Minutes – Check for Twitter chatter about your company, competitors, or relevant topics
2 Minutes – Scan Google News and Blog Alerts
3 Minutes – Flag and answer relevant LinkedIn and Quora questions
2 Minutes – Open Facebook and scan your wall and comments
The key to using your limited time most effectively is consolidation of information, scanning, and taking action. Thanks to HubSpot for the software and for the marketer tips.
With more websites on the Web than humans on Earth, you can no longer simply put a website online and sit back waiting for travel consumers to find your business.
If you have tours or beds to fill, online marketing is Job #1- or should be. According to SEO expert Mike Owen (who runs RainbowComm Communications & Marketing in Vancouver, Canada), “Organic Search Engine Optimization should be considered a crucial first step for all business websites.”
How Optimizing Your Website (SEO) Will Benefit You:
Generate long-term traffic growth from the major search engines
Receive relevant, targeted visitors which convert into guest night and tour seats
Grow your brand awareness and name recognition
Spend less compared to other forms of digital marketing
Let’s be honest, who cares if you “rank #1″ for a keyword no-one searches for, or if visitors leave your site as fast as they arrive!
Some additional factors to consider when evaluating your website include:
Sensible and easy-to-use navigation (usability)
A clear purpose, message and Call-To-Action
Original content containing important keyword phrases
What clients like about RainbowComm’s approach is that it is holistic in nature and goes beyond simple keyword ranking. Mike takes into consideration all of the factors which can impact your search engine traffic and conversions. For more information about meta-tags and SEO, contact Peacock Tourism Marketing for a copy of his forthcoming article.
Using social media to enhance your travel, tourism or attraction marketing is a great idea.
Recently, a destination consultancy posted an article titled “Top 10 reasons why your social media campaign is failing” There is food for thought in the essay, and the key point is…”to ensure success on the back end, make sure you have established clear guidelines and benchmarks on the front end.”
Peacock Tourism Marketing, with more than a quarter century of experience in travel, hospitality and event marketing, has a start-up kit for tourism operators new to social media networking and who want to engage with travelers to their destination, hotel or tour.
Start your social media marketing on the right foot
Contact the Birds of a Feather team for more information on the how-to-get-started-on-right foot kit. How big is your footprint? Click here for an example of a savvy planning advice offered by niche web publisher Rainbow Tourism.
Make a plan before launching
These tips apply to corporate websites and new media channels and are not exclusive to tourism. Every business needs a down-to-earth savvy strategy.
- Dive in – only after understanding the Social Media beast.
- Understand your target audience and give them what they want – simple information and quick insights.
- Incorporate images and videos – people love ‘em and saves writing a thousand words.
- Monitor and don’t fumble – both favorable interaction and negative feedback are to be expected and should be handled quickly.