Digital Marketing Strategy for Tourism Operators

24 November

Due to the fast way in which the Internet is evolving, there is now a plethora of digital channels which can be used to hold a dialogue between a brand and a consumer, for example, between your hotel and your future or repeat guests.

The Internet has evolved and people/consumers can now be very selective about which brands they choose to interact with; and have the ability to communicate their thoughts and feelings globally. Such mediums on the social web – including blogs, social networks, groups within social networks and video sites – can all be utilized by consumers.

“Travel planning is still one of the leading reasons consumers use these channels. If you want gays and lesbians to find your hotel, attraction, event or tour when they are planning their holidays, you better be going digital,” says gay tourism marketing specialist Dee Farrell.

If you need to assess your online marketing strategy in terms of reaching the gay market, hire an expert to fine tune your campaign and then hire a content creator to contribute to the blogs, video channels and Facebook and Twitter accounts you’ve established.”
–Dee@PeacockTourism.com.

Edited from Wikipedia and comments by a Digital Marketing Maven

Tags: digital marketing, Facebook Fan Page, gay market, online marketing consultant, Tourism Marketing, Twitter

This entry was posted on Tuesday, November 24th, 2009 at 2:06 am and is filed under Blogs, Marketing Plans, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Digital Marketing Strategy for Tourism Operators”

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November 24, 2009 at 3:51 am

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