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Digital Marketing Strategy for Tourism Operators
Due to the fast way in which the Internet is evolving, there is now a plethora of digital channels which can be used to hold a dialogue between a brand and a consumer, for example, between your hotel and your future or repeat guests.
“Travel planning is still one of the leading reasons consumers use these channels. If you want gays and lesbians to find your hotel, attraction, event or tour when they are planning their holidays, you better be going digital,” says gay tourism marketing specialist Dee Farrell.
If you need to assess your online marketing strategy in terms of reaching the gay market, hire an expert to fine tune your campaign and then hire a content creator to contribute to the blogs, video channels and Facebook and Twitter accounts you’ve established.”
–Dee@PeacockTourism.com.
Edited from Wikipedia and comments by a Digital Marketing Maven
