10 Online Marketing Exercises for Tourism Operators

18 November
Gay Marketing Exercise Shoes

Gay Marketing Exercise Shoes

1.  Learn to SUCCEED on the social networks – Linked In, Facebook Fan Page, You Tube, Twitter
Make this your top marketing activity and your #1 source of new bookings.

2.  Blog for new business – Blog software is free and easy to use, and you can invite guest bloggers to get you in front of even more followers.
Build photo and video albums, especially with gay and lesbian images, and do frequent postings about  fun things related to life at your accommodation or the interesting guests you’ve had on tour.
 
3.  Seek hospitality training for events and hotels – Going the extra step so staff make gay and lesbian visitors feel comfortable.

4.  Set up a profile and monitor your reviews –
Use Pink Choice, Trip Advisor, Out Advisor and GayCities.

5.  Fine tune your keywords and labels –
Critical for improving your web positioning in search results.

6.  Review Case Study 1:  USA – NYC Hotel Twitter Specials

7.  Review Case Study 2:  GER –My Germany branding via social media

8.  Review Case Study 3 :  AUS- Very Gay Very Gold Coast

9.  Use Google Analytics – Free and easy yet often overlooked.

10. Hire a Consultant –  Get started on the right foot with expert help.

 

3 Responses to “10 Online Marketing Exercises for Tourism Operators”

  1. peacock says:

    Providing travel agencies, boutique hotels, tourism bureaus and tour operators with online and video marketing solutions since 2005.

    Peacock Tourism Marketing | PO Box 20891 | World Square | NSW 2002 Australia
    W. http://www.peacocktourism.com E. dee@peacocktourism.com B. tourismoperators.blogspot.com
    A division of Rainbow Tourism International.

  2. Ian Johnson says:

    The industry standard in online staff training and certification for the global travel industry is GayComfort.

    Recommended by International Gay and Lesbian Travel Association (IGLTA) and powered by Out Now – LGBT marketing specialists with two decades experience.

    GayComfort ensures your tourism product delivers on its promise to gay and lesbian travellers.

    Visit http://www.GayComfort.com to enroll.

    http://www.OutNowConsulting.com for more help with marketing needs.


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